This position reports to the Senior Vice President of Sales and Marketing and will be a member of the company’s strategy committee.  This position will provide branding strategy, marketing analysis and statistical data on market trends for the company’s products and geographic locations.  This position requires a high degree of professionalism, effective interpersonal skills and a team player mentality. 

Duties / Responsibilities: 

• Responsible for brand marketing and maximizing web presence through social media and other means.
• Researches and analyzes market conditions in local, regional, or national area to determine potential sales of product or service.
• Runs analysis involving competitors, pricing, sales, and methods of marketing
• Reviews existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence future sales.
• Analyzes data and recommends specific actions based on findings.
• Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires.
• Examines and analyzes statistical data to forecast future marketing trends.
• Oversight of customer loyalty program, collects data on customer preferences and buying habits.
• Prepares reports and graphic illustrations of findings. 
• Supports a broad range of marketing activities and/or promotes sales and creates goodwill for organization's products or services among customers or prospects.
• Supports activities in promotional programs and advertising, including coordination of printing, copy editing, shipping, and delivery of materials.
• Updates website on a regular basis and works with developers to build new portions of the site.
• Interacts with a range of distributors, advertising sales representatives, vendors, and public relations firms.
• Coordinates event management including local events, sampling events, and trade shows.
• Other duties as assigned.